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June 15, 2011 - Beloeil, Quebec

THE DEMERS MYSTERE MXP 150 AMBULANCE RECEIVES THE 2011 NEW PRODUCT & INNOVATION AWARD FROM JEMS

Demers Ambulances, one of North America’s largest and oldest ambulance manufacturers and the Canadian leader, is proud to announce that its new ambulance model Demers Mystere MXP 150 just received a 2011 New Product & Innovation Award from JEMS, Journal of Emergency Medical Services, the leading EMS journal in North America.

At the 2011 EMS Today Conference and Exhibition, produced by Elsevier Public Safety and sponsored by JEMS publications, a team of product specialists reviewed new products and innovations submitted by manufacturers and scored them in six categories; Level of Innovation, Value of Solution &/or Filling of Market Void, Degree of Improvement over Current Market Offerings Strength of Unique Features/ Functionality, Price to feature/ benefit value and, an Overall Rating. Based on that assessment and overall innovation, the team submitted its top innovative products from the EMS Today Exposition to be highlighted in a special feature article in JEMS magazine and Web tools.

A.J. Heightman, Editor-in-Chief of JEMS states: “The Demers MXP 150, Type I, 72" headroom ambulance ranked extremely high because of its overall design, construction and special features. The team was very impressed with the unit's aerodynamic cab dome that will reduce vehicle drag and offer services operating the ambulance improved gas mileage and, consequently, reduced fuel costs; the new, flush mounted and aerodynamically unique patient compartment windows similar to those used throughout the auto industry, and the new Demers Diffusion AIRFLOW System which evenly projects heat across the street side floor level for gentle heating (no direct air stream on the patient) via multiple vents across the ceiling and along the lower floor area by a specially designed channel that projects the warm air down, across the floor level and up the opposite side of the patient compartment.”

“Wow! Again this year our newest ambulance launched on the market shoots to the top of the EMS market!” says Alain Brunelle, President General Manager of Demers Ambulances. “We have put all our expertise and passion in the MXP 150 to offer to Emergency Medical Services the perfect ambulance they are looking for to save lives and serve their crew in the toughest conditions. Every little detail has been carefully looked at. The MXP 150 is certified to the most stringent requirements. Our crew of specialists is touring North America with demos. You have to see and experience it!” adds Mr. Brunelle.

About EMS TODAY
The JEMS Conference & Exposition provides EMTs, paramedics, and other emergency services professionals with the opportunity to advance their career through education and training, along with earning NREMT certified CEH. Conference tracks include ALS Clinical, BLS Clinical, EMS Leadership, and EMS Special Focus. Discover the newest EMS products and technology from hundreds of EMS vendors in the exhibit hall while networking and sharing experiences with other EMS professionals from around the world. To know more, please visit www.emstoday.com

About JEMS
JEMS Journal of Emergency Medical Services is owned and operated by Elsevier Public Safety located in San Diego, California. Elsevier Public Safety provides quality education for professionals in fire, rescue, EMS and law enforcement and offers unparalleled opportunities to reach these customers via print, online and conference solutions. Other titles in the group include JEMS Insider, Fire Rescue , Law Officer and Public Safety Communications.To know more about JEMS, visit www.jems.com

About Demers Ambulances
Demers, Ambulance Manufacturer Inc. (Demers Ambulances) is the Canadian leader in ambulance design, manufacture and distribution and one of the largest firms in North America. With 50 years of success, Demers sold more than 15,000 ambulances to customers in over 20 countries. With advanced products that consistently meet and exceed expectations of emergency services specialists around the world, Demers Ambulances is recognized as an innovator in ambulance engineering, introducing and perfecting details that keep paramedics and occupants safe while meeting today’s global challenges.

Accredited by Transport Canada and the USA DOT, by the National Truck Equipment Association (NTEA) in the USA within their “MEMBER VERIFICATION PROGRAM” and recognized as a “QUALIFIED VEHICLES MODIFIER” (QVM) by the Ford Motor Company and, approved up fitter for Mercedes Benz Sprinter Customer Assurance Program, Demers Ambulances meets the highest standards in the industry. To learn more about Demers Ambulances, visit demers-ambulances.com

Additional information:
Genevieve Dion
Cel. 514.231.0123
gdion@demers-ambulances.com